RESTAURANT WINE MARKUP POLL -> Restaurant Wine Mark Up

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TOPIC: Restaurant Wine Mark Up

Posted By: simone diament Posted On: May 23, 2004 Views: 750

Restaurant Wine Mark Up If the cafe that Peter is planning to buy serves 150 lunches and 350 dinners, and only 20 liters of wine per week, I strongly suggest that, instead of raising the cost of wine in his wine list to cover the insurance cost (which he has to pay anyway), to sell alongside finer wines more wines in the $16 to $20 bracket (like for instance the wines we talk about in our "Cheap Great Wines Under $10" column in SouthFloridaGourmet.com. There is a healthy Profit to be made there without dipping deep into his customers'pocket. He should consider starting a wine-by-the-glass program to encourage people to try different wines. The result will be happier customers who will return more often to his cafe... eat more food, order more wine, drink more coffee, etc... A Win-Win situation.