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Posted By: Hazel Audrin Posted On: Feb 2, 2022 Views: 162 | What is market research? In the opinion of ghost book writers Market research is the gathering and analysis of data on consumer needs, wants beliefs, and behaviors. Market research can also refer to a business’s marketing department or its in-house methods of collecting information on sales results, consumer preferences, or new product development. Although many firms rely on outside companies to conduct the majority of their market research, the goal is the same: deliver accurate information that can be used to improve and expand upon products. |